Founding Floridian Families
Palm Beach Fertility Center
Palm Beach Fertility Center is a highly compassionate network of fertility centers in Florida. They were in need of a website that would eliminate the need to have separate sites for each location. This singular corporate site would need to communicate the level of high-touch, care, and success seen at the practice. Above all, it needed to inspire hope and assure prospective clients that whatever their fertility needs may be, they can be helped at PBFC.
Being diagnosed with any degree of infertility can be incredibly isolating and difficult to accept. On top of that, most insurances don’t cover fertility treatment, so the task of finding a provider falls completely to the patient. Most people visiting the site would be in this emotional state and are looking to learn all that they can to continue moving on the path to have a baby.
It was our goal with the site to be able to display all the necessary information in an easy to read format while using photography and design elements that would help someone feel like the road ahead isn’t insurmountable.
I used a repeated textural element through the site of a baby blanket to bring a soft nature to the aesthetic. The colors and icons displayed on the site helped to create a feminine, safe feeling of playfulness. I would like to think that through my work with this organization I was able to impact many families in Florida and help them in a difficult time.
