A Painless Website Build
Inspired Spine
Inspired Spine is a network of clinics that treat back and neck pain with minimally invasive spinal procedures. It’s a terrifying subject that can scare away potential patients if the messaging and visuals aren’t correct.
The Inspired Spine organization had just finished a rebrand and renaming exercise and wanted to build a new website to announce the changes. We worked carefully with the branding agency to make sure everything we were developing hit all the delicately tested marks along the way.
The new look brought them to the national stage and allowed them to compete with the top healthcare institutions. They were proud to be displayed in such a unique format that they felt encapsulated the level of care they give to patients.
Being able to diffuse the fear from spine treatment and help patients across the United States find relief from merciless pain made working on this project such a rewarding experience. Watching any of the patient testimonials makes me proud to have been the designer on this account.