A Sanctuary in Upstate NY
Wolfcrow
Wolfcrow was originally a dairy farm built in 1845 in Smithville, New York. It is a historic country estate on 235 dynamic and storybook acres with panoramic views in all directions of the most magical, bucolic countryside in all of New York State. An extensive 2022 renovation is giving new life to the property as it will now welcome guests from around the world as they come to escape the sounds of the city and recenter.
The concept of this design was to highlight just how deep, magical, and isolated this property is to inspire a sense of wonder and intrigue from the user. The messaging is written in a lyrical style that beckons you in when coupled with the gorgeous photography.
Wisps of light dance about the page while you scroll through the site much like fireflies or ghostly light-orbs found at historical sites. Small runic details embrace structural elements on the page and give druidic character to the design.
This site serves the purpose of delivering a unique impression that won’t be forgotten by company executives looking to plan a retreat, couples looking to host a one-of-a-kind wedding, or adventurers looking for their next natural playground to explore.
Beyond the website, I was responsible for creating the logo, branding guidelines, merchandise, and even assisting in naming the business. Being involved in the project from before the time of purchase has been a phenomenal experience.
This website is still under construction, but the homepage currently serves as a landing page for brand exposure while the rest is built out.
