Breaking Landspeed Launch Records
Landing Page Design Framework
Landing pages are a uniquely important type of project at Scorpion. Advertising dollars can’t be spent without a landing page to send traffic, which makes them a priority for the entire marketing arm of the company. Scorpion previously had a master design for a landing page, on which every single campaign for ten years was launched.
While the existing product worked fine and was able to be launched relatively quickly, there wasn’t any room for variation or personalization. With thousands of them existing, the creative team and clients alike wanted something new. It was time to change things up.
We created three new variations which housed all new panels to tell the marketing story. Improvements were also made to the previous design and wrapped into the project which gave us four options for marketing managers to choose from. Each served a unique purpose and could be deployed based on the needs of the campaign.
We built these landing pages sharing as many CSS properties as possible so that the site’s branding can be applied automatically. Once the content is imported, all that’s left is to crop a few images, meaning we can launch branding new landing pages in less than an hour.
This framework also gave us a wonderful starting point for clients who have needed custom work as well. We’ve made small nips and tucks to be able to accommodate our full spectrum of clients with phenomenal success for the last two years.
